Has Blogger.com already reached old age and slowly drifted into oblivion? It is not alone in the ranks of yesterday's blogging stars that have been left to rust. Indeed, throughout the years, many of those early platforms that were a must for bloggers have either been wholly abandoned or plain neglected by their owners (Tumblr, Livejournal, Typepad, Xanga etc.). Once one of the blogospheres' major protagonists, Blogger.com has now become an exemplary case.

While still functional, one can tell that Blogger has sort of been cast aside in favor of more dynamic platforms such as WordPress. In general, the general lack of improvements and updates on Blogger, along with newer sites offering so much more in terms of customization and functionality, has led most bloggers onto other options. Why do certain platforms, like Blogger-which started off very well-hardly make it? In this article, we will see why Blogger failed and how WordPress dominates the blogging world due to endless possibilities for personalization, monetization, and scalability. What went wrong for Blogger, and why are so many once-popular platforms being left behind in the digital dust? Let's break it down.

Limitations of Blogger:

  1. Less personalization: Due to the limited number of templates and themes in Blogger, it is more difficult to come up with a blog that is unique and visually appealing. There are thousands of free and premium themes that can be downloaded in WordPress, and the system makes extension and customization far easier.
  2. Fewer monetization options: Blogger does not have as many monetization options like WordPress. Though it has AdSense integrated, it lacks flexibility in plugins like WooCommerce, which WordPress can have for e-commerce and other streams of income.
  3. Limited scalability: Blogger is not designed to support an elaborated website. You start a blog with Blogger, which doesn't scale well once your blog starts growing and your needs become extensive. WordPress, with an advanced plug-in ecosystem, easily scales with the increase in traffic and expanded functionality.
  4. Ownership Concerns: Blogger is owned by Google, and many are afraid of possible changes in the platform or account closures. WordPress is self-hosted, and you have full control over your content.

What Works for WordPress

  • Second to None Customization. With hundreds of themes that you can use and with code editing available, WordPress really lets you make your blog unique on your brand and idea.
  • Large set of functionalities. Whatever your blogging need, from SEO to social media and contact forms, to security, there's something for it in the WordPress plugin ecosystem.
  • WordPress can run everything from a personal blog to a high-traffic news site. It is flexible and can definitely let your website grow with your needs.
  • Ownership and Control. You have full control over all your content and data in self-hosted WordPress. You do not depend on a platform's whims, like with Blogger.

Is Blogger Completely Dead?

Not really. Blogger is still an excellent choice for beginners, as it provides them with a simple platform to enter the world of blogging. In contrast, WordPress is the obvious winner if you need more control over your blog, more customization options, and extra functionality.

Where Blogger worked for most in the early days of blogging, WordPress is undeniably the chosen platform of bloggers at all levels of skill. The superior customizing offered, overall functionality, scalability, and ownership by the user make it the king of the blogosphere-hands down. 1 So if you're serious about blogging, WordPress is the platform to go with.